Send Your Team and Save — Special Member Pricing Available for Groups of 4+
Build the Future of the AI Enterprise.
Join the Largest Customer-Led SAP Event of the Year.
November 2–4, 2026
Fort Worth Convention Center, Fort Worth, Texas
3 Days. 4 Themes. 190+ SAP learning sessions.
The premier customer-led SAP event and official North American TechEd Tour stop. Sapphire showed you what’s possible. Tech Connect shows your team how to build it. From SAP S/4HANA migrations to AI readiness, ASUG Tech Connect equips your entire technical and functional ecosystem with the tools to succeed.
The ASUG Tech Connect Experience:
Curated by Real SAP Customers
190+ learning sessions, including SAP customer case studies and keynotes with prominent SAP Leaders.
The Only Event with 1:1 SAP Expert Access
ASUG Member Exclusive 1:1 appointments with SAP experts and partners to learn and discover.
Appointments Opens Soon
Grow your SAP Skillset Hands-On
40+ sessions. Three ways to dig in: deep dives, roadmaps, and hands-on labs.
Meet with 1000+ SAP Professionals
Networking opportunities to meet peers and make new connections
Attendees Love ASUG Tech Connect
of attendees received information that helped them plan for the future
learned something that will help solve a business need or better prepare for an upcoming technology project
developed meaningful connections with other attendees
Justify your trip to ASUG Tech Connect
Need to convince your manager to attend ASUG Tech Connect? We’ve got your back. We’ve even made a customizable email template for you to use to justify your trip!
From Devs to CIOs, SAP S/4HANA to the Agentic Future, Tech Connect is for everyone.
Explore the core themes for ASUG Tech Connect:
Cross the Finish Line: Accelerate Your S/4HANA Journey
Complete your migration, clean your data, and secure the modern foundation required to power next-gen innovation.
Perfect for:
- S/4 Migration Leads
- Program Directors
- Project Managers
- Enterprise Architects
- Solution Architects
Move Beyond the Migration: Maximize Your SAP S/4HANA ROI
Optimize your current SAP investment, streamline processes, and extract tangible value from your post-migration ecosystem.
Perfect for:
- Business Process Owners
- Functional Analysts
- Super Users
- CIOs
- IT VPs
Get Ready for the AI-Enabled Future of SAP
Move past the AI hype. Get hands-on with real implementations, practical use cases, and live SAP Business AI solutions.
Perfect for:
- Developer Roles (ABAP Developers / BTP Developers)
- IT Directors
- Enterprise Architects
- Digital Transformation Leaders
Build the Skills for The New Era of SAP
Bridge the talent gap. Master the modern technical skillsets—from ABAP Cloud to SAP BTP—essential for future growth.
Perfect for:
- Developer Roles (ABAP Developers / BTP Developers)
- Technical Consultants
- Solution Architects
- IT Directors
Set the Agenda. Enable the Execution.
Talk strategy with peers at Executive Exchange; send your team to ASUG Tech Connect to build the foundation.
Bring the Team & Save: Special ASUG Tech Connect pricing available for groups of 4+ for attendees of Executive Exchange
The Perfect Companions: ASUG Tech Connect + SAP TechEd
ASUG Tech Connect is the official SAP TechEd tour stop for North America. Tailored for technical SAP practitioners seeking hands-on implementation skills and solutions, this event serves developers, administrators, architects, and managers who want to optimize their SAP environments while connecting with peers.
Expand your expertise on:
- ABAP Cloud
- Joule
- Agentic AI & Generative AI
- Clean Core
- SAP Cloud ALM
- SAP Business Data Cloud
Tech Connect FAQ
What is ASUG?
Americas’ SAP Users’ Group (ASUG) is an organization dedicated to helping SAP users maximize their SAP investment through networking opportunities, education, research, and ongoing advocacy. You can learn how to become a member here.
If I’m not a member, can I still attend?
Yes, if you are not an ASUG Member, you can still attend. However, we have member-exclusive pricing available. Visit the registration tab for ticket pricing and to check member status. To learn more about the benefits of an ASUG membership, please connect with us here.
How can I stay informed on the latest announcements about ASUG Tech Connect conference?
There are a few ways to stay informed. 1. Register for the event! Once registered, emails will be sent directly to your inbox with any new or changed information. 2. Check this website; we will update it with new or changed information.
Sponsorship Opportunities:
partners@asug.com
General Inquiries:
events@asug.com