Your Safety Is Our Priority

Currently, proof of vaccination or proof of a negative COVID-19 test within 72 hours of event start will be required. Based on current guidelines from the city of San Diego, face masks will not be required. Attendees can choose to continue masking in public spaces.

ASUG will continue to follow CDC and local guidelines for COVID-19. We may continue to update our policies accordingly. Please email events@asug.com with any questions.

Get inspired at this one-of-a-kind experience. Come together on common issues and challenges for candid, intimate conversations with your industry peers. Learn from and engage with visionary thought leaders, SAP customers, subject matter experts, and solution providers to move your organization forward. Connect, collaborate, and build stronger relationships during several networking opportunities.

Join us and you’ll experience:

Real-world customer stories—Hear firsthand what works (and what doesn’t) and gain actionable insights from your peers. Ask questions and tap into your peers as a sounding board to get the most from your SAP investment.

SAP for Utilities best practices—Focus on problem solving for today and innovating for the future. Discover cutting-edge solutions and the technology you need to succeed in today’s evolving industry.

Get involved with the utilities community—Enjoy freedom and flexibility to optimize face-to-face time on site or virtually with your team and SAP customers who understand the challenges you face.

• Hands-on learning: Deep-dive sessions, spark sessions, and learning labs
• Education sessions: Key customer stories and SAP road maps
• Networking: Roundtables, receptions, and the exhibit hall  

Meet our featured keynote speaker, Rishad Tobaccowala, named one of the top business leaders by Bloomberg Businessweek for his pioneering innovation, and TIME magazine has dubbed him one of five “Marketing Innovators.”  He is the author of the best-selling book “Restoring the Soul of Business: Staying Human in the Age of Data.” Rishad will inspire action and provide practical approaches and frameworks you can apply to enhance your productivity and impact. Attend Rishad’s keynote session to learn how to thrive in a world of digital and new technologies.

This keynote session will equip you with a new understanding of the digital transformation landscape. Learn how to become more productive and effective, which will help you save your organization significant employee training time. Rishad will also share how the world is technologically advancing. He’ll discuss current trends in technology, globalization, and the significance of demographic shifts. His keynote session will motivate us all to flourish during these challenging times. You’ll hear how you can upgrade your “mental operating systems” so you can grow, adapt, and remain relevant in a world of continuous change. Join Rishad to unleash innovation, continue growing, and thrive.

SAP for Utilities is for business leaders and teams from all lines of business who are applying technology to digitally transform work and deliver better, consistent customer experiences. This conference is particularly relevant for senior leaders, individuals at director/manager levels, and technical practitioners who are actively engaged in providing customer, technical, or functional support for their SAP environment. Bring your team and solve today’s problems and innovate for the future.

Can’t join us in person? Attend online, Sept. 18–20, to gain the insights necessary to address the changing digital landscape for SAP customers in the utilities industry.

The virtual package will include access to:

• Mainstage keynote speakers 
• A livestreamed virtual track of the most anticipated sessions
• Pre-recorded speaker sessions available on demand after the event
• Content from our roaming reporter to facilitate an in-person experience for virtual attendees
• Member access to the Event Community, where you can easily connect with other attendees, set up meetings, and share lessons learned to make the most of your experience
• Live tweets and LinkedIn posts throughout the conference from on-site employees

Need help justifying your attendance? Make the case by downloading a ready-to-use justification letter to send to your team.