The Customer Relationship Management (CRM)-focused content in Nashville focuses on providing attendees with an in-depth look at CRM2007, best practices in the business processes supporting CRM, and innovative ways to deploy the solution for maximum value.
Introduction to SAP CRM2007
This track is designed to provide a deep dive understanding of the main functionalcomponents of CRM2007 as well as an overview of the significantly enhanced tools for configuration and personalization. Feedback from customers has been overwhelmingly positive. Breakout sessions will be available for areas such as: Sales,Interaction Center, Marketing, Service Management, Reporting, and Configuration. This track is designed for IT or business users with no pre-requisite knowledge of SAP CRM.
Business Strategies for CRM Success
The elements of success for CRM projects often have much less to do with software than the process for which it is has been deployed. This track will focus on customer case studies highlighting best practices and lessons learned in their respective journeys of their CRM initiatives. Focus will be on areas such as: business case building, change management, organizational alignments, and benefits achieved. This track is intended for CRM stakeholders with no pre-requisite knowledge of SAP CRM and will focus extensively on topics exclusive of specific software capabilities.
Innovative Deployments of SAP CRM
This track will highlight innovative uses of SAP CRM and related technologies in order to maximize the effectiveness of CRM deployments. Examples will include configurations of SAP CRM as well as benefits achieved through integrations with additional SAP and non-SAP offerings. Examples include but are not limited to: deployment of SAP Interactive Forms by Adobe, Third-Party CTI Vendors, SAP Business Communications Management, Data Cleansing, and Master Data Management.
This year’s program will feature customer presentations on the following topics:
- Business Strategies for CRM Success
- Customer Master Data Using SAP Adobe Interactive Forms
- Defending Market Share with SAP CRM Interaction Center
- Improving the Customer Service Experience
- Measuring CRM Performance
- Optimizing Communications Enabled Business Processes
- Using CRM Service Transaction to Track Software Defects and Manage the Software Release Process
Networking Opportunities
Wednesday morning will be dedicated to customer-to-customer networking activities. These sessions will include an update from the SAP CRM Customer Value Network (CVN) team as well as breakouts specific to CRM functional areas and separately, networking by industry segments. These sessions have been created as a result of the very positive feedback from customers who have participated in recent SAP CVN Networking events.